Strategic Point Marketing
Advantages To Owning what you sell is all about consumers identifying and quickly understanding the benefits of owning your product or service. If you think about the times you are sitting in the waiting room at a doctor’s office or at a red light, you probably come up with thoughts or ideas of what you want or need…you now go online and search. This is what good marketing people know as Micro Marketing moments and referred to as Advantages of Ownership.

Every consumer has objections to buying what you sell. Even the consumers that buy quickly had an objection. If your prospects buy fast it means that you have already overcome all objections. Focus more of your message, sales and marketing strategy on that messaging. You must Overcome Objections of Buyers to ensure they buy what you sell.

Consumers often get confused trying to understand and choose who to buy from. Why should they buy from you? You must avoid saying the same things that all your competitors say. This only causes confusion in the marketplace. You probably deal with this yourself. Do you get frustrated? If so, think clearly about if you are doing this same thing to your buyers. This is often known as Vendor Selection.

Why should someone ever
buy your service or product?
Maybe there are better options?


Advantages To Ownership.

We have all been in a spot where we are trying to decide if we really want something. Do you really need or want that Gatorade or should you drink water? Should you drink a protein drink or energy drink?
You are thinking about multiple things on a deeper level. Gatorade has a flavor that you crave, yet water is good for you and has no sugar. Are you starting to think about the advantages?

Have you identified the advantages
to owning your product or service?

Great! But be sure. Let’s say you sell roofs. Are there different types of materials? What about asphalt versus metal? You should really study your message to ensure that your message is clear.

A lot of companies aren’t sure what their message should be. Strategic Point Marketing can help you formulate the message you want to tell prospective clients and customers. We can help you find your voice and present a clear message.

How To Educate Consumers –
Help Them Understand Why
Buying What You Sell Is Needed –


Overcoming Objections

Most people can guess what the number one objection is! PRICE. You guessed it. Can “I” afford it? We would all love to own a fancy car, fast boat and large house! These are all WANTS, not needs. We don’t have to have a car but it sure is nice when we have one. We don’t have to have air conditioning, but it is nice to have! This is similar to advantages of ownership. Yet, we are now identifying the objections you are faced with. Your goal should be how to overcome consumers objections through extremely clear, convincing messaging. You must explain what you sell faster, clearer, and stronger than anyone else. Big companies like AT&T, Bud Light, and other large groups are good at this, but most companies don’t have their budget to get that type of messaging!

You need to consider hiring a fractional CMO.

Check out our Founders Other Company.

“Platitude Trap”

Most Companies Fall Into This Category

This happens when business owners (or business development companies) write their own marketing,
trying to think that they are saying what makes them great!


Now, Go Learn More About the Platitude Trap.


You are saying the same thing that every other company is saying!
This makes it hard for consumers to decide who the better choice to hire from REALLY is.

In life we all make decisions based on three elements. From choosing to buy a stick to gum and all
the way to making the biggest purchase of your life. A car, boat, house or vacation.


3 Steps to Making Any Purchase

Three core elements that Strategic Point Marketing targets when upselling
and making our clients stand out among the competition are:


  • Strategic Point Marketing The advantages consumers have when owning YOUR Product or Service
  • Strategic Point Marketing Knowing what objections people may have before buying your Products or service
  • Strategic Point Marketing Why you’re the better choice and deserve their business.